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Sponsored Highlighter

Google Hides
"Sponsored" Labels. This Unhides Them.
Google marks ads with "Sponsored."

The label is gray. It's small. It uses the same font as everything else. It's designed to blend in.
Bright borders on every ad. Impossible to miss.
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Colored borders around all ads
Works on Search and Shopping ads
Customizable border color
Screenshots self-document

Google Blends Ads Into Results

Google's "Sponsored" label is gray, small, and positioned subtly. This is intentional.
Google benefits when users click ads without realizing they're ads.

For SEO work, this creates problems:
- Clients can't distinguish paid from organic
- Screenshots require manual annotation
- Stakeholders misinterpret rankings

The Fix: Visible Borders Around Ads

One toggle. Instant clarity.
Without Highlighter: Tiny "Sponsored" label. Ads blend into results. Clients ask "which are ads?" Screenshots need annotations.

With Highlighter: Bright colored border. Ads visually separated. Clients see immediately. Screenshots self-explain.

Use Cases

From client calls to competitive analysis to training - visual clarity changes everything.
Client Education: "These are the paid results [bordered]. These are organic [not bordered]. You rank here." Visual proof. No confusion.

Competitive Analysis: Which competitors are paying for ads? The borders tell you instantly. Bordered results = paid. Unborderd = organic.

Screenshot Clarity: Reports need to distinguish paid from organic. Sponsored Highlighter does it automatically. Take a screenshot. Send it. The borders explain themselves.

Part of the
SERP Toolkit

Tools that work together in the SERP toolkit.

Bold From SERP →

When you search, Google bolds terms in the results. Not just your exact query - related terms too. Search "personal injury lawyer" and Google bo.

Bulk Keyword Rank Checker →

Not all suburbs are equal. "Portable storage melbourne" has 4 ads above the fold and 3 below. "Portable storage eltham" has zero. One query has.

Google Ads Scraper →

You Google your target keyword. Three ads at the top. You screenshot each one. Paste into a doc. Squint at the headlines. Manually type out the.

Search Result Stats →

Google's result count is buried. Time to render isn't shown. Basic stats require extra effort to find.Search Result Stats displays key metrics p.

SERP Numbering →

Counting search results manually wastes time. "Is that position 5 or 6?"SERP Numbering adds clear position indicators to every organic result. N.

SERP Scraper →

Other SEO extensions scrape keywords and volumes from cached crawls. The live SERP - filter bubbles, related products, AI Overview, headings, an.