Google Hides "Sponsored" Labels. This Unhides Them.
Sponsored Highlighter
Google marks ads with "Sponsored."
The label is gray. It's small. It uses the same font as everything else. It's designed to blend in.
The label is gray. It's small. It uses the same font as everything else. It's designed to blend in.
Bright borders on every ad. Impossible to miss.
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About 1,240,000,000 results (0.42 seconds)
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Colored borders around all ads
Works on Search and Shopping ads
Customizable border color
Screenshots self-document
Google Blends Ads Into Results
Google's "Sponsored" label is gray, small, and positioned subtly. This is intentional.
Google benefits when users click ads without realizing they're ads.
For SEO work, this creates problems:
- Clients can't distinguish paid from organic
- Screenshots require manual annotation
- Stakeholders misinterpret rankings
For SEO work, this creates problems:
- Clients can't distinguish paid from organic
- Screenshots require manual annotation
- Stakeholders misinterpret rankings
The Fix: Visible Borders Around Ads
One toggle. Instant clarity.
Without Highlighter: Tiny "Sponsored" label. Ads blend into results. Clients ask "which are ads?" Screenshots need annotations.
With Highlighter: Bright colored border. Ads visually separated. Clients see immediately. Screenshots self-explain.
Spot the ads, then the SERP tools for search page analysis extract organic data, rankings, and bold terms.
With Highlighter: Bright colored border. Ads visually separated. Clients see immediately. Screenshots self-explain.
Spot the ads, then the SERP tools for search page analysis extract organic data, rankings, and bold terms.
Use Cases
From client calls to competitive analysis to training — visual clarity changes everything.
Client Education: "These are the paid results [bordered]. These are organic [not bordered]. You rank here." Visual proof. No confusion.
Competitive Analysis: Which competitors are paying for ads? The borders tell you instantly. Bordered results = paid. Unborderd = organic.
Screenshot Clarity: Reports need to distinguish paid from organic. Sponsored Highlighter does it automatically. Take a screenshot. Send it. The borders explain themselves.
Competitive Analysis: Which competitors are paying for ads? The borders tell you instantly. Bordered results = paid. Unborderd = organic.
Screenshot Clarity: Reports need to distinguish paid from organic. Sponsored Highlighter does it automatically. Take a screenshot. Send it. The borders explain themselves.
Part of the
SERP Toolkit
Tools that work together for faster SERP analysis.
Instant word count and stats for every search
Numbered positions on every search result
Extract every bolded term Google highlights
Extract all ad copy, sitelinks, and callouts
Rankings and ad counts across bulk keywords
One extension. Every SERP tool in the same browser.